Internet Business & Ecommerce Calculator (Updated for 2026)
Sales Volume: $0.00
Total Cost (product+marketing): $0.00
Total Profit: $0.00
Earnings per Click (EPC): $0.00
Profit per Unit Sold: $0.00
Total Profit Margin: 0.00%
Marketing only ROI: 0.00%
Total ROI (including products cost): 0.00%
Break‑Even Unit Price (to cover all costs): $0.00
Conversion Rate: 0.00%
Profitability Status: Not profitable yet
Top 10 Ecommerce & Digital Marketing Terms & KPIs In 2026 (Click/tap on a term to learn more about it)
1. CTR
Click-Through Rate (CTR) measures how often people click on your ads. Top performers increase CTR in 2026 by refining ad copy, using strong CTAs, and precise audience targeting.
2. Bounce Rate
Bounce Rate shows the percentage of visitors leaving after one page. Top performers decrease bounce rate in 2026 by improving page speed, relevance, and user-friendly layouts.
3. Conversion Rate
Conversion Rate tracks how many visitors complete a desired action. Top performers increase it in 2026 by optimizing funnels, trust signals, and A/B testing.
4. Customer Lifetime Value (CLV)
CLV estimates the total revenue from a customer. Top performers calculate it smartly in 2026 using purchase frequency, average order value, and retention metrics.
5. Average Order Value (AOV)
AOV measures the average spend per order. Top performers increase it in 2026 with upsells, bundles, and loyalty incentives.
6. Cost Per Acquisition (CPA)
CPA is the cost to acquire a customer. Top performers decrease it in 2026 by refining targeting, improving ad relevance, and leveraging organic channels.
7. Return on Ad Spend (ROAS)
ROAS shows revenue generated per ad dollar. Top performers increase it in 2026 by scaling winning campaigns and cutting underperformers.
8. Cart Abandonment Rate
Measures how often shoppers leave carts unpurchased. Top performers decrease it in 2026 with reminders, simplified checkout, and trust badges.
9. Impressions
Impressions count how often an ad is shown. Top performers calculate it smartly in 2026 to benchmark reach and visibility.
10. Engagement Rate
Engagement Rate tracks interactions with content. Top performers increase it in 2026 by creating relevant, shareable, and interactive posts.